Don’t know about the 5 important reasons for bloggers to build an email list? Well, you have come to the right place for the answer.
Most of the bloggers don’t realize the importance of building an email list when they are starting out. They tend to ignore it & only to realize that they have made a big mistake.
In this article, we will discuss about the 5 important reasons for bloggers to build an email list. Let’s first understand what an email list is.
What Is An Email List?
An email list is nothing but a list of email addresses of the subscribers who have subscribed to your website/blog & given you permission to send them emails in form of notifications & newsletters.
You can build your email list with the help of an email marketing software & send new post notifications or newsletters to everyone on that list.
5 Important Reasons For Bloggers To Build An Email List
1). Email Gives A Personal Touch – An email gives you the privileged of landing directly in to the inbox of your subscribers. This helps you create a bond with you subscribers & can do wonders to your sales & revenue.
2). Email Has A Purpose To It- When someone subscribes to your blog, that person has one purpose in mind & that is to get notifications from you regarding your new posts & products. Someone who spends their time & energy to subscribe to your blog is obviously interested in the things you have to offer. This will give you an assurance that you will be earning good with your blog.
3). You Will Own The Email List – You can market all you like on platforms such as Facebook, Twitter, Instagram but still your social media campaigns and SEO efforts can go for a complete waste when these platforms change their policies. However, you own your email list. It is not influenced by the policy decisions of these companies.
4). Email Enables A One On One Interaction – You can send specific emails to specific subscribers. To put it in simpler terms, someone has subscribed to your blog recently & does not know where to start. You can send specific notifications to that person even if the articles are published a long time back. This one on one interaction will help your gain your subscriber’s loyalty & trust.
5). Email Are Checked Several Times a Day – This is one of the most important reasons to build an email list. The frequency of you interacting with your subscribers is much more through email than any other medium out there.
Facebook & Twitter have 1.4 billion & 100 million active users daily.
What you may not know, is that there are 3.8 billion active email accounts. Almost everyone who uses the internet has at the least one email account.
This is exactly why the 5 Important reasons for bloggers to build an email list are so relevant.
Creating an email list out of nothing is can be a tedious process but the results are amazingly fruitful.
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